Manchester City keeps the dream alive in Champions League

The Champions League returns and with it some of the best European teams, trying to claw their way to the top. Manchester city will take on Barcelona on Tuesday and it comes as no surprise that the Spanish team is credited in the first chance to advance the next stage. They have experience and a formidable starting formation, so they should outshine the English champions, with the second leg to be played in Spain.Manchester City

This means that the hosts will need to make the most of home pitch advantage and claim all three points in Manchester to stand a chance. The good news is that they have all three strikers fit to play and strange as it might sound, they will use all of them from the first minute. Dzeko and Jovetic shook off their injuries and Aguerro is also capable to play, so the host will throw everything they’ve got at the visitors and hope that Barcelona will crack under pressure.

By now, it is pretty obvious that their chances of winning the Premier League are slim to none, as Chelsea has a commanding seven point lead. Mourinho is not the kind of coast to allow such a massive lead go down the drain, so the runners-up will probably have to settle for the second place and a direct qualification in the Champions League groups.

Making the most of their current participation is the task at hand, but recent results are disappointing and the inability of keeping clean sheets is downright worrisome. Barcelona is scoring an average of three goals per match and has extended his winning streak to 10 in a row, so they are entitled to be optimistic ahead of this fixture. Even though they got what it takes to win the return leg, the Spanish will go for outright victory in England.

Neymar and Messi have scored a total of 14 goals so far and they will be joined by Suarez, so punters can expect an explosive game with plenty of goals. Betting on more than 2.5 goals to be scored is one choice, but the odds are not spectacular, so it is better to credit Barcelona to win on the road at odds that exceed even value.

Are Daily Fantasy Sports worth the effort?

Not so long ago, daily fantasy sports were regarded as the next big thing in the online casino affiliate business. Much has changed and nowadays there are serious doubts about the possibility of such a venture turning into a massive hit. The question that affiliates need to ask themselves is whether it is worth investing any time, effort and resources in such a daily fantasy sports website.casinoaffil

There are a couple of big players out there, worth promoting and apparently they don’t lack customers, with being a shining example. Since setting up your very own daily fantasy sports business is extremely expensive and only a handful can afford it, being a part of an affiliate venture has certain upsides. To have a fighting chance in this competitive niche, you need to pay attention to a couple of things and follow some basic steps.

The first thing that needs to be done is to find a niche websites and dwell on it, instead of setting objectives that are too abitious. There is no point in trying to cover everything because you will only end up scattering your resources and energy, without achieving something concrete. There are plenty of sites to choose from and just as many sports, so if you happen to know a great deal about a particular sport, go with it even if there are not many people out there who share your enthusiasm.

Obviously, this doesn’t mean that you should focus on obscure sports, but as long as there is an audience that enjoys the sport, you will have success if you properly develop the niche. Once you have website dedicated to a particular sport, don’t hesitate to offer bonuses and free rolls to your new members. There is no better way of attracting customers than by offering something for free and if you have any hope of being successful early on, you need to make some expenses.

The next step is to focus on a particular audience, for example choosing between beginners and experts is that of trying to cater for both categories. The latter are more difficult to please but the upside is that they are more likely to stick to your business if they find the offer compelling. If you choose to serve beginners, then you should double your efforts when it comes to freebies and offer more prizes, rather than focusing on one big bonus.

Even the best websites will fail miserably if you don’t find a way of interacting with prospective customers, so you should definitely go social. Use any tools in your arsenal, ranging from Facebook and twitter to other social media instruments, to connect with as many people as possible. Another great way of increasing the popularity of your fantasy sports website is by connecting it with one that has very little to do with the fantasy aspect and focuses mostly on the tips.

Prospective customers will appreciate your effort and there are more likely to play fantasy sports if they know a great deal from a third party source. The more comprehensive the reviews and more informative these articles, the better the chance to succeed in promoting your daily fantasy sports site.

Is it worth reviving a dead affiliate website?

Casino affiliates are sometimes concerned about the prospect of spending too much time on activities that don’t necessarily generate profits. The affiliate website is not the case, because this is an invaluable instrument and keeping it operational is one of the key ingredients for running a successful business. The question is what needs to be done when an affiliate website has turned into a major train wreck, more precisely, is it worth reviving a dead affiliate website?casinoaff

The first step is to determine whether the affiliate website is actually dead or just needs some improvements that could turn it around. The truth is that in most cases, if the number of visitors sinks to record lows and the content is of inferior quality, there is very little that one can do without major changes. The first time that the website is no longer operational is the sharp decrease in traffic, which prompts many casino affiliates to take the website down and think about what could be done next.

In most cases, it is worth giving it a chance, but in order to avoid investing too much time and energy into a project that has no chance whatsoever, there are a few things to keep in mind. First and foremost, make sure that you know what you are aiming with the website and decide for yourself whether it is worth investing a lot of money. The best projects are worth the energy they consume, but sometimes you need to accept the fact that what used to be a lucrative business is no longer going to deliver results.

Assuming you decide that the website is worth reviving, start with the content planning and don’t hesitate to get your hands dirty. The good news is that in most cases revamping the content is all that it takes to bring the website around, but this is not something that can be done overnight. On one hand, you need to have great copywriting skills or higher a professional, with the latter being more effective but also more expensive and that’s why many casino affiliates frown upon dissolution.

You need to have the right ideas and also the techniques, so at the end of the day you might save more money by doing what you are good at and take a copywriter for the job. After all the content has been changed or at least significantly altered, it is time to think about the new design. Those websites that were taken offline months ago and didn’t undergo any changes are very likely to look terrible and you can’t expect them to attract a broad audience in the shape.

Once again, it might be better to hire a professional than to do it yourself because you don’t have the skills, the result might be disappointing to say the least. The final step of reviving a dead casino affiliate website consists of setting the right priorities and causing some bugs with the launch. You need to make people aware of the fact that the website is back online, because otherwise it will go unnoticed and all your previous efforts will be in vain.

Smart use of AdBlock for casino affiliates

A casino affiliate needs to do everything in his power to make sure that his website enjoys the best exposure, while the visitors benefit from a user-friendly interface. Given the fact that monetization is the result of smart integration of affiliate links, banners and other promotional materials, it is essential for these to be clearly displayed. This is where the use of AdBlock comes in handy, as people need to know when to resort to this application and when to steer clear.casinoaff

Pretty much everything does matter when you build an affiliate website, with resolution being particularly important and this is something that many people fail to understand. Even if a website looks great on your computer and desktop, you need to make sure that those who visit the page won’t be disappointed by what they see. Resolution is not a universal thing and it is always possible to have visitors who use a different one, so it is mandatory to cover all popular resolutions.

The same goes for web browsers, with many people deciding to make the transition from Internet Explorer to Google Chrome or Mozilla. Even so, it would be a mistake to ignore the fact that there are plenty who prefer to dwell on their current browser, without making even the slightest change. The issue of whether to use AdBlock or not is a bit more sensitive, because there are upsides and downsides that need to be factored in.

One of the reasons for why Internet marketers should use the application is that it provides them with an accurate view of the website. Keep in mind that there are many people out there who frequently resort to AdBlock and they have no intention to be overwhelmed by advertisements. By using it yourself, you will get to see which banners are displayed and which are made invisible, so that you don’t disappoint your own clients and affiliates.

There is always the risk of someone who is paying for sponsored advertisements to visit the website using AdBlock. It is easy to imagine what conclusion they will draw if they will witness in disbelief how the banners they were paying for are nowhere to be found. On the other hand, there are enough reasons for why casino affiliates shouldn’t use the application. Perhaps the most important one is that AdBlock makes it very difficult to understand how other companies are making money off Internet traffic.

It doesn’t hurt to see what the competition is doing, but there are even more websites that are worth investigating. Online newspapers are a shining example of ventures that survive mostly by selling advertisement space, something that AdBlock usually blocks. The bottom line is that a casino affiliate who hopes to run a successful program, need to make smart use of these applications and can’t afford to get blindsided.

Crash course to building successful casino affiliate websites

There are very few ways to succeed but plenty to fail and that’s why it pays off to be aware of the dangers before setting up a casino affiliate website. The obvious solution would be to jump on the bandwagon and start creating a site from scratch, using one of the numerous tutorials existing online, such as

While there is nothing wrong in following such instructions, there are a couple of things to keep in mind before embarking on such an epic quest and a few questions to answer. It all begins with deciding how much time you are willing to spend on such a project and which would be the benefits of completing it in a timely manner. If you don’t have the time and resources to spend, then it is better to postpone the website or remove it from the list of priorities, because it can risk derail your more lucrative projects.

Perhaps the most important question for anyone even contemplating the possibility of working on a casino affiliate website is whether there is a market for it. In order to make an educated decision, one needs to be perfectly fair, instead of trying to find arguments in favor of justifying a project one is a big fan of. Furthermore, you need to determine with pinpoint accuracy which is the audience that you are targeting, so that you know exactly how to adjust your methods to narrow down the search.

Finding an answer to the aforementioned question will have a two-pronged effect, because on one hand you won’t be wasting time and energy trying to appeal to the wrong audience. On the other hand you will realize how competitive the market is and whether it is worth fighting an uphill battle against powerful competitors. Giving up is not that difficult and there is nothing wrong in deciding to finish the project immediately after its start, if the odds are stacked against you.

From a financial perspective, building a casino affiliate website poses several questions and unless you have the income sources, it might be better to steer clear from such a project. It goes without saying that initial estimates can be easily contradicted by future expenses, but one still needs to have a general idea about how much the project will wind up costing. It is equally important to calculate the return on investment, and in this case, prospective affiliates need to tone down their expectations to avoid failure.

Money makes the world go round and under normal circumstances, if a casino affiliate website generates enough money, it will grow on you. It is always better to prepare for the worst-case scenario, which is for the website to fall flat. That’s why you need to be passionate about the project, so if the worst comes to pass and you don’t make any money at all, at least you have the satisfaction of working on something worthwhile.

Building a time limited niche website

When you run a successful casino affiliate business, the biggest danger is to sit back and relax prematurely, hoping to dwell on the success. Those who don’t evolve and expand are bound to fail miserably eventually, something that all affiliates should keep in mind. The problem is to find a way of organically growing your business without overextending or venturing into uncharted territory.

Being unable to understand the intricacies of a niche or starting from faulty assumptions is every bit as detrimental as doing nothing and hoping that things will turn profitable on their own volition. Sometimes, casino affiliates need to take calculated risks and one of them is to build a time limited niche website. This usually happens when people try to take advantage of a special event, such as the World Cup 2014 or the World Series of Poker, to give just two examples.

casinoaffThere are many more events that would demand the undivided attention of casino affiliates who try to diversify their business. While all these projects can turn profitable if done perfectly, the odds are stacked against the one behind them, due to the fact that the author is rather inexperienced. You can never know everything about anything, but since the Golden rule says that it is better to fail early, many jump on the bandwagon without being sufficiently prepared.

There are a couple of obstacles to overcome when building a time limited website, with the biggest challenge being to launch a competitive product. The fact that you don’t know for sure what prospective visitors might be looking for in such a website, you need to explore different possibilities. A little research goes a long way, but due to the fact that time is of the essence, you need to get it right quickly.

Just as the name suggests, these websites are targeted on a rather narrow niche, so you need to create quality content while finding effective ways of promoting it. These two challenges are significant and unless you have comprehensive knowledge and a vast experience with marketing techniques, it is simply better to outsource. This might look like a quick fix because it saves you a lot of time that you can dedicate to different projects or use it to wrap up the niche website.

The problem is that reliable content creators are hard to come across and those who do great work are not free. Very few people are willing to invest a lot of money in a project that could go either way, especially when they don’t have the expertise. Hiring a content creator is more or less taking a leap of faith, because you don’t have sufficient knowledge to determine whether his services are worth the investment.

The same goes for the marketing specialists, because results usually come in time and you need to wait and see what happens. Doing everything by yourself is not an option so casino affiliates should find some middle ground, in order to maximize results and mitigate the risks. It is definitely worth taking some chances with building the time limited niche website, but it is imperative to start early and commit most of the resources you own in the early stage.

Capitalize on the World Cup 2014 opportunity

The World Cup 2014 is the most prominent event of the year as far as football fans are concerned, but there are many others who can reap the benefits. Online casino affiliates can and should take advantage of this rare opportunity to make some money, by running effective and inexpensive campaigns. The best part about this prestigious football competition is that virtually anyone knows what it’s all about and you don’t need to run expensive advertisements to raise awareness.

casinoaffiliatesFootball fans rarely make the transition from sports betting to online casinos, but they might be interested in the opening game for certain campaigns. The benefits of running a side project that focuses mostly on sports betting and targeting punters will become self-evident these two months. That’s why online casino affiliates and those who run similar programs should draw some conclusions from this occurrence and try to diversify their portfolio in the future.

Right now, the best they can do is to focus on the upcoming games and most of the money will be made during the first two weeks. The group stage takes even longer and there are a total of 48 games to cover, which means that a campaign should begin as early as June and conclude in mid-July. You need to jump on the bandwagon right away, instead of waiting for the World Cup 2014 to begin, because by that time, the market will be flooded by promotions.

The most straightforward solution is to run a tipster competition and set up partnerships with online bookmakers, because they act as a magnet for football fans. This works better if you have a sports section with a decent number of visitors, and they will come here by their own volition and you won’t need to target them with advertising campaigns.

Those who run a casino affiliate program that has no connection whatsoever with the world of sports, can still set up an ad-hoc football section. Visitors should be encouraged to pick winners and comment on upcoming games, with the most involved or successful readers to be rewarded prizes. These don’t have to be necessarily cash prizes, but bonus money that needs to be wagered in certain online casinos, before withdrawals can be made.

This is a win-win situation, because casino affiliates can easily interest online ventures in sponsoring such competitions. At the end of the day, you don’t spend a dime out-of-pocket and your customer base grows larger, because a fraction of those who win bonus prizes will eventually play with their own funds.

Prepare for inevitable downswings

If you are in the online casino affiliate business, you need to accept the fact that downswings don’t affect only the players, but also your venture. Given the fact that players are frequently losing money, affiliates assume that their own business would only go upwards, which is of course a mistake. Even though it happens far more often for the house to win, every now and then, even online casinos see their profits diminished and even lose money.

One of the recent examples was provided by William Hill, a company that runs both sports betting rings, online casino games and has even a few poker rooms. For a business of this magnitude, it all evens out because even when a division loses money, it is very likely for another one to be very lucrative. In the great scheme of things what matters is to finish above the profitability line and it is only fair to assume that the bookmaker turned online casino and poker room does just fine.downswings

First-quarter results on the other hand were a bit worrisome and contrary to popular belief, the losses were not caused by the casino business. Sports betting proved to be Achilles’ heel for William Hill early this year, as punters proved to be particularly inspired at picking winners. What happened is that they won a lot of money over a relatively short period of time, which made it impossible for the casino generated revenue to completely offset these losses.

It goes without saying that the online casino affiliates who partner with William Hill will also experience a setback, if losses haven’t piled up already. Depending on the system chosen, players will cause irreparable damage to the affiliate, or the latter will be given a clean slate started the next month. This is why it is very important to choose your affiliate plan carefully to make sure that if the worst-case scenario becomes a reality, you won’t be crushed by the burden.

Furthermore, it is recommended to have a b-plan or an exit strategy and try to expand your affiliate business, instead of risking everything on one card. Whether you choose to diversify, by covering sports betting, casino games and poker, or work with different online partners, the result is the same. You mitigate the risks of incurring consistent losses in one area and both your profits and occasional losses will be spread across several divisions.

Give your affiliate website a second chance

Sometimes things don’t go as planned and projects that look great on paper fail miserably, while others mildly succeed. Failing early is not a problem, since you can also start fresh but the real question is what should we do about those projects that don’t meet our expectations? In the casino affiliate business, the right course of action is to use performance reviews often to determine whether you are advancing in the right direction, stagnating or even regressing.

Give your affiliate website a new chanceWebsites that barely stay afloat should be either abandoned or revamped, so they can reach their full potential. More work will be needed and most people are reluctant to invest more time and effort into a project that didn’t deliver the first time. If you consider that your affiliate website is worth a second chance, these are a few of the things that can be done with relative easy to bring it back to life.

Narrow down the search and try to find a new focus for your website instead of pursuing several leads, because a targeted approach is always superior. Those who land on your website will hope to find answers for a particular topic, instead of wandering aimlessly through different subjects. Content planning is necessary but you also need the means to turn a good idea into a successful project so work with pros.

One way of creating top-notch content for a specific niche is by hiring experts who know the industry inside out and can cover any subject. If you have friends with a background in your topic of choice, you are in luck and shouldn’t hesitate to ask for their help. Plagiarism is a bad thing, but it wouldn’t hurt to check other websites that are similar to yours, to see what works and what can be implemented.

Search engine optimization is of critical importance, because even if your website has excellent content, it can remain virtually invisible to search engines. Choose your keywords smartly and try to achieve the ideal ratio, so that you won’t get penalized and improve your website’s rating. The internet is a good source for inspiration and if you are willing to undertake research, your affiliate business will prosper.

Revamping a website almost always starts with a new design and this is something that should be done by a specialist. Don’t try to cut down on costs by doing it yourself if you don’t have the necessary skills, because you will be simply trading an average looking website for an ugly and dull one. Web designers are not very expensive and they are worth every cent, because the first impression is of critical importance

Those who have clear priorities, a solid knowledge about how the casino affiliate industry works and are willing to make bold chances can resurrect most websites. Some are not worth saving, but those brought back to life can offset all the effort and money put into their redemption. Don’t be hasty with the launching, because you want it to be perfect and you won’t get a second chance at a first impression.

Use apps to cement your expansion

casinoaffiliateEven if you are on the right track, you will get run over if you just sit there and casino affiliates should know that dwelling on success is a big mistake. You need to constantly adapt and evolve, so even if you have a dominant position in your niche it is always advisable to seek new opportunities. This doesn’t mean that one should forsake the area where he has the greatest expertise, what needs to be done is to keep your eyes open for different opportunities.

Those who attend affiliate conventions are more likely to pick up on the vibes and get up to date with what promises to be a new niche. Once you find one that is compatible or complementary to your current activity, there is no reason to postpone a small experiment. The worst-case scenario is to fail early, which is neither costly nor time-consuming, but it is just as possible to establish a beachhead in a potentially lucrative niche and further grow your casino affiliate programs.

It is hard to argue with those who claim that the future is mobile, so whether you have expended to a new niche or try to maximize the results of your current venture, think about developing apps. They will help you conquer the mobile market and due to the fact that even the best ones are neither expensive nor hard to produce, it is worth giving them a chance. The best case scenario is to have basic programming skills, so you can oversee the app making process if not creating the applications yourself.

Assuming you don’t have these abilities, you could still hire a programmer but it is still your job to come up with the right idea. Take some time to browse the app store and check out existing applications, to see if some of them could prove useful to your casino affiliate program. It is very likely for stumble upon something that although can’t be used as it is, represents the starting point for other projects.

Once you get the hang of it, you will discover that app making is not only profitable but also entertaining and addictive. Before you know it, you will try to learn more and whether you create applications for fun or targeted ones, the end product will be increasingly effective.