A casino affiliate needs to do everything in his power to make sure that his website enjoys the best exposure, while the visitors benefit from a user-friendly interface. Given the fact that monetization is the result of smart integration of affiliate links, banners and other promotional materials, it is essential for these to be clearly displayed. This is where the use of AdBlock comes in handy, as people need to know when to resort to this application and when to steer clear.
Pretty much everything does matter when you build an affiliate website, with resolution being particularly important and this is something that many people fail to understand. Even if a website looks great on your computer and desktop, you need to make sure that those who visit the page won’t be disappointed by what they see. Resolution is not a universal thing and it is always possible to have visitors who use a different one, so it is mandatory to cover all popular resolutions.
The same goes for web browsers, with many people deciding to make the transition from Internet Explorer to Google Chrome or Mozilla. Even so, it would be a mistake to ignore the fact that there are plenty who prefer to dwell on their current browser, without making even the slightest change. The issue of whether to use AdBlock or not is a bit more sensitive, because there are upsides and downsides that need to be factored in.
One of the reasons for why Internet marketers should use the application is that it provides them with an accurate view of the website. Keep in mind that there are many people out there who frequently resort to AdBlock and they have no intention to be overwhelmed by advertisements. By using it yourself, you will get to see which banners are displayed and which are made invisible, so that you don’t disappoint your own clients and affiliates.
There is always the risk of someone who is paying for sponsored advertisements to visit the website using AdBlock. It is easy to imagine what conclusion they will draw if they will witness in disbelief how the banners they were paying for are nowhere to be found. On the other hand, there are enough reasons for why casino affiliates shouldn’t use the application. Perhaps the most important one is that AdBlock makes it very difficult to understand how other companies are making money off Internet traffic.
It doesn’t hurt to see what the competition is doing, but there are even more websites that are worth investigating. Online newspapers are a shining example of ventures that survive mostly by selling advertisement space, something that AdBlock usually blocks. The bottom line is that a casino affiliate who hopes to run a successful program, need to make smart use of these applications and can’t afford to get blindsided.