The pros and cons of rake back in affiliate programs

affilRunning a successful casino affiliate program is all about knowing how to attract new players, so that your customer base stays strong. There are many ways to do this, but nothing works better than presenting prospective clients with a freebie, or at least a bonus that your competitors don’t offer. For those who are more concerned about running a successful poker affiliate program than a generic casino project, rake back will frequently pop up.

Back in the day when the first casinos presented players with the chance to compete over the Internet at both cash games and tournaments, rake back was a fairly abstract concept. Very few poker companies offered a percentage of the rake back to its loyal customers and most of them had dismal deals that failed to capture interest. Things have changed dramatically and now casino affiliates need to decide whether to push for casinos that offer better rake back deals or look at the wider picture.

Given the fact that the advantages should be self-evident, it is worth emphasizing the potential shortcomings of programs that rely almost exclusively on rake back promotions. Many players choose to open several accounts to maximize the returns and even create fictive accounts using their own names as referrals. The illusion of maximizing profits without doing anything concrete to deserve them is alluring, but poker rooms are not going to reward this type of behavior.

Casino affiliates on the other hand need to think twice before forsaking a part of their revenue just to enhance the amount customers receive as rake back. On the short term, this might work and even put a weak opponent out of business, but on the long run it would only kill any chance of profit. The longer one sticks to such a strategy, the more money will be lost and in today’s context one can’t possibly think that he will be the only affiliate standing at any time in the future.

Rake back remains an enduring concept and it is here to stay, so you can’t neglect it completely as some casino affiliates did in the past. One reason is that there was of the game have changed over the course of time and poker rooms are more adept in offering mutually beneficial rake back promotions. Nowadays a casino affiliate who ignores altogether the issue of rake back will go out of business quickly, and this applies to both new and established ventures.

The bottom line is that while rake back is an important instrument for a casino affiliate program, it shouldn’t become the only or the most prominent tool. Going over the top in an attempt of attracting more customers at the expense of personal profit is a mistake just as big as pretending to live in a world where rake back deals don’t exist. Like in everything else, moderation is the key to long-term success.

Do scalping strategies work for poker affiliates?

Forex traders and those who make their money by trading binary options know all too well that scalping the market is not a gruesome process or an illegal one. The term defines a trader’s attitude of aiming quick gains and focusing exclusively on making money quickly, even if this means forsaking potentially larger profits. For casino and poker affiliates, such a strategy seems to defeat the purpose of joining such a network, because the idea is to extract money on the long run by creating a large customer base.

Nevertheless, there are people who like the idea of winning some money quickly and it is worth emphasizing the perils of trying to implement such a strategy these days. Many are inspired by ideas marketed by people who claim that they’ve made a lot of money by trying to trick the affiliate networks. Most of them are of course lies but there are a handful were based on true facts, although they only tell half of the truth which is not sufficient.

Some things that worked in the past are no longer effective and will lead to failure, regardless of how shrewd the casino affiliate might be. One shining example is signing up at a poker room that offers a CPA program and then paying friends and relatives to create an account with them using your affiliation link. At those interested can learn more about the differences between a CPA and revenue share program as well as some of the existing offers.


Unlike the revenue share where casino affiliates make money on the long run by cashing in on the rake generated by their players, in a CPA, they receive a flat amount. Most poker networks offer a sum that doesn’t exceed $100 for each new member but they demand every single customer to deposit at least $25. Knowing this, some prospective casino affiliates try to work an angle and they are even willing to pay the $25 out-of-pocket so that their alleged affiliates can meet the deposit requirements.

At least in theory, each of these affiliates will generate a net profit of $75 so it is worth creating as many accounts as possible. This example uses round numbers, but keep in mind that not all poker companies offer the same three words and in some cases the minimum deposit is of $30 or more while the flat fee doesn’t exceed $60. Even so, if the strategy would work it would translate into significant gains while causing the poker companies and their corresponding networks huge losses.

This is in fact the reason for why people shouldn’t let themselves deceived by the prospect of winning money by trying to scalp the market. The house always wins and in one form or the other the poker companies will not end up on the losing end. What actually happens is that the vast majority of people who receive the $25 necessary for making the eligible deposit will lose the money right away.

They won’t get the chance to generate any rake and after burning through their wannabe bankroll they won’t deposit a dime and will try to find another hobby. There are of course exceptions to the rule and some of these players will beat the odds but they are so few that they are not even worth factoring into an equation. It is hard to believe that those who count on freebies to set up a poker budget are quality players that will generate money for the affiliate or the poker company.

Even so, those who hope that the strategy will work shouldn’t care less about what happens with the players they stake, because all that matters is cashing in the $50 or more. What actually happens is that the poker company will freeze their accounts and will not pay them a dollar until their affiliates actually generate some rake. It might sound unfair and there are people who have the audacity of accusing the poker companies for prevailing them to exploit the system loopholes but in the end they won’t get anything. The terms and conditions are so thick that they include plenty of references about what happens when affiliates try to cut corners that this is a battle that they cannot win.