Running a successful casino affiliate program is all about knowing how to attract new players, so that your customer base stays strong. There are many ways to do this, but nothing works better than presenting prospective clients with a freebie, or at least a bonus that your competitors don’t offer. For those who are more concerned about running a successful poker affiliate program than a generic casino project, rake back will frequently pop up.
Back in the day when the first casinos presented players with the chance to compete over the Internet at both cash games and tournaments, rake back was a fairly abstract concept. Very few poker companies offered a percentage of the rake back to its loyal customers and most of them had dismal deals that failed to capture interest. Things have changed dramatically and now casino affiliates need to decide whether to push for casinos that offer better rake back deals or look at the wider picture.
Given the fact that the advantages should be self-evident, it is worth emphasizing the potential shortcomings of programs that rely almost exclusively on rake back promotions. Many players choose to open several accounts to maximize the returns and even create fictive accounts using their own names as referrals. The illusion of maximizing profits without doing anything concrete to deserve them is alluring, but poker rooms are not going to reward this type of behavior.
Casino affiliates on the other hand need to think twice before forsaking a part of their revenue just to enhance the amount customers receive as rake back. On the short term, this might work and even put a weak opponent out of business, but on the long run it would only kill any chance of profit. The longer one sticks to such a strategy, the more money will be lost and in today’s context one can’t possibly think that he will be the only affiliate standing at any time in the future.
Rake back remains an enduring concept and it is here to stay, so you can’t neglect it completely as some casino affiliates did in the past. One reason is that there was of the game have changed over the course of time and poker rooms are more adept in offering mutually beneficial rake back promotions. Nowadays a casino affiliate who ignores altogether the issue of rake back will go out of business quickly, and this applies to both new and established ventures.
The bottom line is that while rake back is an important instrument for a casino affiliate program, it shouldn’t become the only or the most prominent tool. Going over the top in an attempt of attracting more customers at the expense of personal profit is a mistake just as big as pretending to live in a world where rake back deals don’t exist. Like in everything else, moderation is the key to long-term success.