Whenever you start a business, regardless of profile, the most important thing is to start on the right foot because making adjustments on the way can be expensive. In the casino affiliate business, one needs to decide between CPA and revenue share, and in order to make an educated decision he needs to understand both concepts. CPA stands for cost per acquisition and it rewards the affiliate with a flat amount of money whenever someone is creating an account using his link.
This is a very straightforward way to make money, because you know exactly how much you’ll get when someone follows your links or website. On the other hand, affiliates can choose revenue sharing which means that they will receive a percentage of all of the revenue that the online casino makes. There are several restrictions but generally this program goes on indefinitely, which means that at least in theory it is possible to make a lifelong income.
There are advantages and shortcomings to both systems, but when it comes to revenue sharing it is very important to find a casino that offers a percentage above 50%. The very least you can find online is 20% of the profit the casino makes, which is still a lot of money if you catch a whale. These are highrollers who spin huge amounts and most of them and up losing a lot of money on the long run, which translates into significant profits for the affiliate.
For someone who runs a poker affiliate business, the decision is not as easy as it seems, unlike a casino affiliate who will always choose the revenue sharing. When it comes to poker, it all depends on how high the traffic is on a particular network, whether the company offers rake back to its players and its attitudes towards players from the United States. All of these elements need to be factored in before making a decision, and players need to keep an open eye for details to extract the most from their affiliate business.
The decision is much easier for casino affiliates and although there are some risks posed by lengthy swings, the revenue-sharing is the way to go. When it comes to whales, affiliates frequently jump to conclusions and are thrilled with the prospect of having such a player delivering long-term profits. One thing that needs to be emphasized is the fact that these players are competing for huge amounts of money and when they win, they win big.
On some rare occasions, the casino never gets back its money and this means that the player account will never recover. This is why it is essential to choose online casino where the numbers are reset every month, so you can have a clean slate in front of you. On the long run, it is inevitable for highrollers to end up losing money hand when this happens the affiliate is going to collect a hefty payout.