For casino affiliates to be successful, one needs to constantly adjust to the changing realities in the market, and employ the best solutions before the competition does. Even if you have something of top quality to offer, and the message you are conveying is convincing, you still need to reach a wide audience to maximize your effectiveness. Search engine optimization is essential for casino affiliates, as it helps them stand out from the crowd and meet interested partners half way.
Some very interesting tips about how one can achieve this goal are presented in an easy to understand manner at http://www.castleaffiliates.com/blog/seo-for-casino-affiliate-sites-in-a-post-panda-and-penguin-world#more-332. The author suggests that the days of spun content that was rich in keywords but lack any substance are gone, and those who persist in using the same strategies do it at their own peril. The search engines are much more effective these days in distinguishing between junk content and quality one, and tend to punish those who try to cut corners.
Basically, casino affiliates need to step up and use quality on page content to make their websites more relevant both for the search engines and real visitors. This is easier said than done, because you need to conduct a thorough analysis of keywords and use them in such a manner that they will make your website easy to find without conflicting with Google. This kind of research is vital for affiliates who take this project seriously and hope to be around for long enough to get some valuable leads.
Following Google’s technical recommendations to the letter is also something that affiliates should keep in mind regardless of what type of games they try to promote. The idea is to help the crawlers in their attempt of monitoring the website and convince them that it is relevant in this niche. Affiliates should pay attention to link building and not settle for any offer they’ve got, because this can easily backfire. There is nothing wrong in looking at what the competitors are doing and using the guest blogging as an effective weapon, because this is regarded as a healthy mechanism of promoting websites.
Speaking of which, casino affiliates should do their best to link to authority websites such as Wikipedia or Yahoo answers, even though this is a time consuming process. Purchasing links may be the only solution in some cases, but you need to be selective and only buy links that are worth something, so that you won’t flood your website with worthless ones. Last but definitely not least there is the social component, and taking advantage of social networks is an excellent way of becoming more visible online.
The first ones that come to mind are Facebook and Twitter, but despite their popularity, these are not the best solutions for a casino affiliate network. Google + and YouTube are much more suitable for this purpose, because those who are actually interested in gambling use them more often. It goes without saying that the search engine giant prefers Google + and its link with YouTube is just as well known, so this should be the first on the list of priorities.